The simpler WPML alternative
WPML requires you to manually maintain a separate copy of every post and page in every language. Lingvit translates everything automatically — one script tag, zero content duplication.
Two completely different approaches
Manual content duplication
For every post, page, and product, you create a separate copy in each language and either translate it manually or send it to a translation service. When you update the original, you must update every language copy too.
- ✗ Hours to set up
- ✗ Every new post requires manual translation
- ✗ Database doubles or triples in size
- ✗ WordPress only
Automatic DOM translation
One script tag translates all pages in all languages automatically. New content is detected and translated the moment it's published — no manual step required. Review and override anything from the dashboard.
- ✓ Guided plugin setup
- ✓ New content auto-detected and translated
- ✓ Zero database bloat
- ✓ Works on any website, not just WordPress
Feature comparison
| Feature | Lingvit | WPML |
|---|---|---|
| Setup approach | Guided plugin connection | Plugin and content configuration |
| How it works | Script tag — automatic DOM translation | Plugin — manual content duplication per language |
| Developer required | No — paste one line of HTML | Yes — page builder / block editor workflow per language |
| Translation approach | Automatic MT with editorial overrides | Manual translation of every content piece |
| Ongoing maintenance | New content auto-detected and translated | Every new post/page must be manually translated |
| Pricing model | Monthly or annual plans with a character allowance | Annual license — verify current vendor pricing |
| Works outside WordPress | Yes — any website, web app, SaaS, or CRM | No — WordPress only |
| WooCommerce support | Yes — automatic | Yes — via WooCommerce Multilingual add-on |
| General SEO URL routing | Use platform locale routing — not included at launch | Yes — included |
| Glossary / term protection | Yes | Yes (Translation Memory) |
Swipe horizontally to compare every column.
Information is based on publicly available product documentation. Features may change.
When might WPML be a better fit?
We're honest about this: WPML may be the right choice if you need complete manual control over every translation and have a dedicated team of human translators who will write language versions from scratch. WPML's content-duplication model gives you full editorial ownership of every string in every language.
Lingvit is the better choice if you want to go multilingual quickly, keep maintenance low, and use automatic translation with selective human review — which is the right approach for the vast majority of websites and products.
FAQ
What is WPML?
WPML (WordPress Multilingual Plugin) is a WordPress plugin that lets you create separate versions of each page, post, and product in multiple languages. It requires manual translation or integration with a translation service for each piece of content.
What's the main difference between Lingvit and WPML?
WPML uses a content-duplication approach — you create a separate copy of each post/page in each language and translate it manually. Lingvit uses DOM-based automatic translation — one script tag translates all pages automatically, with editorial overrides when needed. Lingvit is significantly faster to set up and has zero ongoing maintenance for new content.
Is Lingvit suitable for WooCommerce stores?
Lingvit can translate eligible WooCommerce content rendered in the browser, including product and cart text. Verify checkout extensions, payment-provider pages, and confirmation flows before publishing; hosted third-party pages require their own localization.
Does Lingvit work with Gutenberg blocks?
Yes. Lingvit translates rendered HTML output — it doesn't care whether content was created with Gutenberg, Classic Editor, Elementor, or any other builder. All text in the DOM is discovered and translated.
Can I migrate from WPML to Lingvit?
Yes. The migration is simple: deactivate WPML, install the Lingvit plugin, and translations are generated automatically. You can review and override any string in the Lingvit dashboard to match your existing WPML translations.
Related guides
Plan your switch from WPML
Deactivate WPML, install Lingvit, and pick a plan that fits your translation volume.